Felix became a hot topic online after showing a "controversial" brand but is praised immediately after following up with a sincere apology for his actions.

Read more to learn further details.

Stray Kids Felix Faces Criticism for Showing Coca-Cola Bottle, Personally Apologizes for Actions

On March 17, STAYs and netizens discussed one particular moment during Felix's newest live broadcast.

According to posts made on social media platform X (Twitter), the incident involves Felix apologizing after fans pointed out that he had shown a bottle of Coca-Cola during his livestream.

For additional context, Coca-Cola is one of the brands being boycotted by netizens due to its alleged involvement in the Israel-Palestine conflict. After noticing the comments, Felix addressed the situation.

"By the way, I'd like to apologize for bringing out the bottle, the Coca-Cola bottle. I do apologize for just showing that on live.

I didn't mean to hurt anyone's feelings, so yes, I really want to say I'm very sorry for just showing that out. I didn't want to make STAYs upset, so I just want to say I'm really sorry for bringing that up.

Next time on my mukbang live, when I'm eating chicken or anything else, I won't do it. I'm sorry for making everyone upset."

felix acknowledged it and apologized for bringing that drink and he said he won't do it again next time 🙏 pic.twitter.com/uJgaJp2Ggl

— 비니 (@spearhyunnie) March 17, 2024

 

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Afterwards, the idol's apology, alongside his awareness of the issue and initiative in handling the situation, were praised by netizens. Fans even commended the idol for mentioning Coca-Cola directly despite the brand having a current endorsement deal with JYP Entertainment.

The occurrence took the internet by storm, as many netizens on an online forum relayed their thoughts on the incident and their outlook on the enduring boycott. The author stated:

"I-roaches started hashtags and went on his fan's interaction app to swear at him and call him out to apologize.

Whenever idols are seen holding Coca-Cola, McDonald's, or Starbucks, they are indiscriminately being terrorized, and are accused of supporting Zionism."

On X (Twitter), here's how netizens reacted:

you dont even understand how worried i am for felix, we know the contract and that company despises the idea of anyone under them having their own voice..his voice was trembling, im so nervous i might actually throw up yall don’t understand it can totally backfire on him

— yasmin (@yongbluu) March 17, 2024

when i tell you this just made me so fucking happy, he made a mistake and owned up to it in the same live, even though his company has an ongoing sponsorship with coke. THANK YOU FELIX. THANK YOU FOR DOING THE RIGHT THING AND APOLOGIZING.

— lu 樂 ★ (@channiessky) March 17, 2024

Felix apologized and mentioned the brand name openly despite his group being a part of a campaign by that fckass company we should hold our idols accountable and eduate them

— mia (@chanscookiess) March 17, 2024

We do NOT want Stray Kids or any JYPE artists to associate with or promote Coca-Cola, STARBUCKS or McDonald's. These companies are financing a genocide in Palestine. Please take note of our concerns.
Felix Thank You #cocacola #Felix@jypnation #JYPE_BOYCOTT_GENOCIDE https://t.co/YV59w3wYAy

— Hug Skz (@AdamMermez) March 17, 2024

FELIX THANK YOU @Stray_Kids @jypnation
coca cola
JYPE #JYPE_BOYCOTT_GENOCIDE
PROUD OF YOU FELIX pic.twitter.com/wq4JVPZyAR

— Kim Marie (@Queen_of_Spacce) March 17, 2024

this is why educating and holding idols accountable is a good thing!! thank you Felix for acknowledging it, and I really hope he educates himself more. https://t.co/KCbN8jE34f

— saf (@Saffiinaz) March 17, 2024

felix acknowledged it, explained towards the end of his live what he did was wrong and genuinely apologised for his wrongdoings, this is why it is so important to hold someone accountable and acknowledge their mistakes and I’m just glad he took the time to clarify with us https://t.co/F3aGoMunIj

— mai`° 樂 ★ (@pixievll) March 17, 2024

The apology should be coming from jyp since it made them bound by contract to show coca but felix stepping up apologizing knowing there would be consequences makes you respect him 10x more https://t.co/Kv8hn8VKZw

— Ari 樂 (@Ariskz_) March 17, 2024

Good. For those who says "aww dont apologize pookie 🥺"

He's 24 years old, he can take a little advice and comment like this.

Thousands of lives were already killed by z!onist regime, at least by boycotting a brand that financially supports the regime, we can help a bit. https://t.co/7ilmGe1AZw

— jira-chan 🇵🇸🇲🇾 (@jiikarichan) March 17, 2024

King.
You make a mistakes,owned it apologized and promised to never do that again.
That's how you do it.
Mad respect Felix https://t.co/uuuDgr60Li

— Mixxtopia (@LuigiNmixx) March 17, 2024

im glad he apologised and continues to educate himself on important topics of the world,, there's really no excuses because he does use the internet https://t.co/axPwo5t6t0

— adnine (@userlinoring) March 17, 2024

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Written by Riely Miller