IU's agency EDAM Entertainment has formally apologized to the fan who was mistaken as a fraudulent ticket trader and was denied entry earlier at the singer's concert.

Read more below.

EDAM Entertainment Apologizes To Uaena For Inconvenience At IU's Concert

EDAM Entertainment is currently being criticized by K-pop fans due to how IU's Seoul concert was handled.

Online communities shared that a fan was rejected by authorities despite securing tickets to the concert. The flames were then flamed by how EDAM managed the situation, as the agency asked directly asked the fan to prove that it was truly them who had bought the ticket.

The gesture was made due to the agency's strict monitoring of fraudulent ticket sellers. Despite the fan having proven the ticket purchase's veracity, the concertgoer was still denied from entering the venue.

This led netizens to wonder if the specific seat of the rejected concertgoer was empty, and after witnessing a footage of someone else occupying the space, EDAM was then accused of stealing the assigned seat from the Uaena.

The unfortunate incident wasn't an isolated case, as another fan also stepped up online to claim that a staff member had stolen their seat.

On April 3, the matter reached the attention of EDAM, which released an official statement addressing the mishap. According to the announcement, the agency apologized first to the fan and everyone affected at the show.

The agency disclosed that none of EDAM's staff or executives have received tickets for IU's concert. Furthermore, it shared that the company is doing the best it can to improve planning in order to avoid similar incidents in the future.

Read the full statement below:

"We would like to send our sincerest apologies to the fan who experienced discomfort from the response process. We would like to reach an amicable settlement and resolve the issue as soon as possible.

We would also like to do our best to work hard on this case filed by the Korea Consumer Agency. In addition to this, we would like to apologize to all the fans who were inconvenienced during the ticket booking process.

None of our employees or on-site officials have been given (tickets). To prevent such misunderstandings, we have also kept the original printed tickets for the seats on the (concert) day.

Since this is an issue that requires thorough consideration to avoid further damage, we apologize in advance if it is difficult to announce an improvement plan immediately.

As everyone feels the need for improvement, our performance team will discuss the case and solve it together to come up with a better solution."

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Written by Israel Monte